Your Social Media Channels as Sales Machines
Leverage Shopify’s deep integrations to profitably convert social media traffic into scalable e-commerce revenue
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With Social Media to Success
Strategic planning and scaling of ad campaigns on Meta, TikTok, and Pinterest for direct revenue growth through your Shopify store.
Social media are the most important platforms for acquiring new customers. We ensure your Shopify store is optimally linked to these channels. Our focus is on building robust paid media strategies on Meta (Facebook/Instagram), TikTok, and Pinterest. We use Shopify’s official integrations to seamlessly sync your product catalog and run Dynamic Product Ads (DPA). These ads are highly personalized, targeting users with the exact products they viewed in your store. We make your ad spend transparent, controllable, and, above all, profitable.
Seamless Tracking with the Conversion API
The success of paid advertising hinges on data quality. With stricter privacy regulations (like iOS updates), traditional pixel tracking is no longer sufficient. We implement the Meta Conversion API (CAPI) through your Shopify admin panel. This guarantees:
- Maximum Data Quality: Reliable tracking of purchases and cart events, even when browser restrictions block the pixel.
- Precise Retargeting: Sharper audience targeting for retargeting campaigns with higher ROAS.
- Optimized Bidding Strategies: Better algorithm performance with accurate conversion data to serve ads to the most purchase-ready users.
Proper CAPI setup is the technical foundation for any scalable Shopify store.
Creative Strategy and Shoppable Content
We help you showcase your Shopify products effectively. We develop creative concepts tailored for the fast-paced, attention-grabbing social media feeds (especially video content for TikTok and Reels). Our strategy includes:
- Catalog Sales Campaigns: Using your Shopify product catalog to generate thousands of ads based on product sets.
- Shoppable Tags and Checkout: Setting up Instagram Shopping Tags and TikTok Shopping to start the purchase process directly on the platform before directing users to your Shopify store for final checkout.
- UGC (User-Generated Content): Implementing a strategy to use customer content in ads, proven to boost conversion rates and the credibility of your Shopify brand.
We measure the success of each creative variant based on ROAS and adjust campaigns daily based on performance data.
How do you integrate social media channels with Shopify?
We use Shopify’s official apps (e.g., Meta & Google) to sync your product catalog, set up accurate tracking (Conversion API), and activate Shopping Features (like Instagram Tags or Facebook Shops). This makes your Shopify store the central data source for all social media activities.
What is the Meta Conversion API (CAPI), and why is it better than the standard pixel?
The CAPI sends data directly from the Shopify server to Meta, rather than relying solely on the browser-based pixel. This ensures sales are accurately tracked, even when browsers or ad blockers interfere with the pixel, resulting in more precise data and more effective ad algorithms.
What are Dynamic Product Ads (DPA) in the Shopify context?
DPA uses the product catalog managed in Shopify to automatically generate personalized ads. For example, if a customer views a specific watch in your Shopify store, the DPA will later show them that exact watch on Instagram, significantly increasing the likelihood of a purchase.
What is ROAS, and how do you measure it specifically for Shopify?
ROAS (Return on Ad Spend) is the revenue generated per euro spent on advertising. We measure it by pulling sales data directly from the Shopify admin and matching it to campaigns in ad managers, with CAPI providing the most accurate data.
How do you help us create creative variants for social media?
We analyze which types of content (e.g., UGC, unboxing, lifestyle videos) perform best on each platform. We provide briefs or create assets directly for hook tests and A/B tests of ads to determine which visuals achieve the best click and purchase rates.
Is social media commerce expensive?
Costs depend on your budget. We work performance-oriented: The goal is always a positive ROAS. We start with controlled budgets and scale only when campaigns demonstrably generate more revenue than they cost (i.e., are profitable).
